Transparency
I tell you what I think, not what you want to hear.
I've been in Web3 since before it was cool to say Web3.
It started in 2017 with a few Radeon RX570s and a group of friends from business school who convinced me to build my first mining rig. While most people were still figuring out what Bitcoin was, I was already neck-deep in blockchain infrastructure, masternodes, and the early DeFi rabbit hole.
That obsession never left.
The path
I spent years learning how people and businesses actually work, data analysis, B2B sales, then recruitment in some of the most demanding technical fields out there: nuclear energy and industrial engineering. Rigorous sectors where precision isn't optional and the wrong hire costs more than just time.
A year in New Zealand somewhere in between reset my perspective. I came back knowing I wanted to build something of my own. It took a few more years for the timing to align personally and professionally.
What became clear over time: the most valuable thing in any industry isn't capital or technology. It's the right people.
Why Yupe
Web3 companies don't just need recruiters. They need someone who understands what a ZK circuit engineer actually does, why protocol architecture matters, and what "culture fit" means in a team shipping mainnet in 6 weeks.
That's what Yupe is built on: genuine expertise in the ecosystem, combined with the recruitment discipline to find, assess, and close the talent that moves protocols forward.
Values
Precision
I don't flood your pipeline. I send you the right profile.
Skin in the game
I've been in this space long enough to have real convictions about it.
Whether you're building or hiring, let's talk.